Read my review of Liberty Mutuals wet teddy bears commercial here. That LiMu Emu ad with the siren is terrible, but its perfectly in line with the advertisers apparent strategy to use obnoxious noise to get peoples attention. This Just In was the first of the new ads I had the misfortune to see on TV. Heres a mashup of them. Does anyone have any idea how to get the ear of the company? The entire premise with the high-speed chase is just mind boggling coming from a car insurance provider. Most of Geico and Progressives Flo Commercials are clever and funny. Mailing Address Liberty Life Assurance Company of Boston . Liberty Mutual, the name has great connotations and has to have high brand awareness. Tanner Novlan is a well-known actor from Canada who was born in the city of Toronto. Since the Brad ads Ive made it a point to tell him when each new commercial comes out how terrible these are even compared to the obnoxious Flo from Progressive ads. Great post, Michael! Posted: 11 Jan 2021 at 5:41am. The list of television programs in which Hoffman has appeared as an actor is extensive and includes The Practice, Seinfeld, Frasier, and Friends, among many others. And who was in the focus group that inspired a new low in tv commercials. Personally I think since we have to pay out so much money for cable TV etc, we shouldnt even have to even see any commercials at all. Large commercial Large, commercial markets in the United States, including Fortune 1000 public and private-equivalent companies, are a great fit with Liberty Mutual Surety. Start your quote with one click. And that jingle makes me cringe everytime! Then I tape everything else that I want to watch so when I watch the other programs I can simply fast forward through all of the commercials and I avoid them, life without commercials is the best thing ever! Seriously? Now there's one about some dude selling "wet teddy bears." I find this very annoying, just like all other Liberty Mutual commercials. But I figured once the holidays are over the rage it brings within me . A guy sitting on a bench near the Statue of Liberty and eating breaks the fourth wall to find out that he is, in fact, in a Liberty Mutual commercial. Email. Im not sure how they can credit the emu for this when every ad ends with that idiot jingle which literally just sings the company name four times. They were once seen as reputable. And lets be real, its not even funnydespite what they say over at Ad Age. Yes, I am one of those people who will never consider this insurance company solely because of their commercials. . I agree I hate them and the newest one with the thespian lady drawing a caricature of the dufus camera guy eating a long sandwich is one of the stupidest commercials Ive ever seen! The following is a list of well-known actors whose voices may be heard in a number of critically acclaimed and commercially successful movies and television programs. All four insurance jingles Nationwide, State Farm, Farmers, and Liberty Mutual placed in the top third of the pack for recognizability. The Liberty Mutual Group is an American multinational diversified insurance company that is also the third-largest property and casualty insurance provider in the United States. Chili's "baby back ribs" ditty won the title for catchiest jingle. Both I Need Lunch (2008) and Womb With a View are the titles of his two comedy CDs that he has issued (2010). You may recognize Raushanah Simmons from her work as an actor and writer, as she has appeared in advertisements for Liberty Mutual. Liberty Mutual Login | Log In to Your Online Account | Liberty Mutual Log in to your Liberty Mutual account to update policy or contact information, access ID cards, manage billing options, learn about coverage and more. Doug then makes the mistake of asking for anyone who objects to the union to speak. I cant tell you how many times my 89-year-old mother has asked me, what is that commercial about?. That it does. Actress: The Simpsons. Im intrigued by how Liberty Mutuals decision to spend $2.37 for their new grade school quality jingle (as if the CEO was personally pissed off at their former marketing agency). ), but I suggest that it is not mine alone. Oh, Rae! Posted 2:32:47 PM. In the movie Spy Hard, he plays a minor role as a murderer who eventually becomes a member of a magic show. But I am here to listen, not talk. There is no point in getting everybodys attention if you have nothing to offer once you have it. Ive all but stopped watching anything on NBC. Customers can choose from a wide range of investment and insurance options when they watch ads that Liberty Mutual airs on television to promote the companys products. Carriers can file claims on behalf of their customers here. The male is depicted as totally inept, bumbling and lazy and in need of prompting to say his lines. I love your idea of changing the channel in hopes that the ratings people might see a correlation between these ads and customer disengagement. Not that there arent young people doing good work out there, but most of it is swill, devoid of ideas that have any power to connect with potential buyers. Have you noticed they seem to be saying Liberdy instead of Liberty? (Just look at the Peloton Husband to see how willing some people are nowadays to malign white men who arent made to look weak or dumb.) Nothing that I have to tolerate irritates me as much as liberty liberty liberty liberty. Insurers made a 176 million profit from motor insurance in 2021 - equating to 13 per cent of 1.35 billion of gross earned premiums, according to Central Bank data. Switch to the dark mode that's kinder on your eyes at night time. There is no fing way I would EVER consider contacting your company to purchase insurance. They are even worse now since they have transitioned from stupid actor testimonials to their dumbass comedy schtick. We offer specialty and excess and surplus (E&S) insurance-based solutions and programs for U.S.-based businesses with complex and unique risks. Not sorry!) For the people who say, Yeah, but you know our name now, we may know the name but that only reminds us to stay away because your commercials insult our intelligence therefore why would we go with a company who thinks were stupid? Cant stand the one with the actor mispronouncing Liberty Mutual and the female director saying Cut! in the most annoying voice/tone imaginable. Very grateful that someone hates this drivel as much as me if that is indeed possible. Maybe they do but are not at Liberty to state their opposition. I cant for the life of me imagine what they were thinking. He was born in Sofia, Bulgaria on October 6, 1964 to a Bulgarian father and an American mother; however, when he was three years old, the family moved to the United States. . Therefore, she takes us to a camcorder-quality clip that's sure to bring us back. Of course, I recognized it immediately as a Liberty Mutual commercial and did my best to ignore it. Together. it is hard to believe that Liberty Mutual both approved and paid for those commericials. The poor mute button on my TV remote doesnt stand a chance. By the way, if Q turns out to be right, you know Im going to remind you of this post. But then the woman spins around and starts snarking into her giant microphone . A well-known voice calls out to him just as he rounds the bend, saying, Something to help you remember., David Hoffman is a comedian and actor, but he is perhaps best known for the ads he has done for Liberty Mutual Insurance. I have a deep, persuasive and memorable voice. And what is it with the car accident in the desert commercial, within a commercial. . Im guessing it will fall on deaf ears unless, others negative-message them too. What the creative Dept has come up with lately is embarrassing to say the least! We may transfer, process, and store information you provide in the United States and other countries, some of which may have less protective data protection laws than the country in which you reside. She has stated that appearing in advertisements is nothing more than a chance for her to engage in acting, which is the activity that brings her the most joy. But night after night of being molested awake by this metastasizing stupidity (as a tinnitus sufferer, it helps me to sleep with the TV on), has put me in desperate need of catharsis. Life Insurance Address: Protective PO Box 12687 Birmingham, AL 35202-6687 . Thanks for the compliments! Thanks. Oh, and only pay for what you need again. The face behind Doug's aviator sunglasses belongs to actor David Hoffman, who is no stranger to the Super Bowl scene, as he's been in a Bud Light . 1. I hate this commercial. Oh, Kirstie, you and me both. Ive worked in radio too. Lighter than most male voice artists. Great. So Liberty Mutual combines a pool party with home insurance. I guess they dont want you driving around on three wheels. ), but those sound terrible. See, this is amazing to me. After 30 years of using my voice as a classroom teacher and school principal, I bring a voice that is warm, informative, and can be inspirational. Client Chief Marketing Officer: Jenna Lebel Director of Marketing Communications: Lisa Paige Program Manager, Broad Reach Marketing: Abby Muti. (my a$$)') but one of them takes the cake as the worst insurance radio ad I've ever heard. When he is not doing standup comedy throughout the country, he makes his home in Los Angeles. No matter the complexity, were committed to delivering a high-quality claims experience. Create your account. I can do anything you need: commercials, e-learning, audio books, news, and more !!! Certainly not me. But not anymore. In addition, he had a role on the episode of The X-Files titled The Lady Who Came In From the Cold in which he portrayed the sheriff. Stupid pandering to dumb down the customers. And Im sorry to give you one more reason to dislike the Liberty Mutual ads. As someone who has spent 40 years in the ad / creative agency business, it seems clear to me that Liberty is trying to work the other guys side of the street and doing a really bad job of it. Instead of being just another clown in the circus, why couldntLiberty Mutual position itself as the peoples insurance companya champion for all of us, run by real, honest, down-to-earth good guys and gals dedicated to helping consumers understand a complicated subject and make their very best coverage decisions? View the company's 60 second video here. She had a minor part in the movie Contagion, which was released in 2011, and she appeared in the film with Kate Winslet and Matt Damon. Im sure David Hoffman, the actor, is laughing all the way to the bank. Yes, white males are almost universally reduced to bumbling idiots in todays TV advertising, and I agree that its unhealthy. Where this is the case, we will take appropriate measures to protect your personal information in accordance with our Privacy Policy and applicable data privacy laws. Dont be a stranger! At least 5 times as much as normal commercials, and when they do, they fucking SUCK. Love your proposed copy and ideas! LiMu and Doug decide to fix the Duster themselves.. they've had better ideas.Liberty Mutual customizes your insurance so you only pay for what you need. By mail: Billing Address: Liberty Mutual Insurance Group Personal Market - RPC PO Box 1604 New York, NY 10116-1604 . Im 79, still work full-time and am totally insulted. His resume of television work spans four decades. I have extensive experience making audio recordings using great equipment, such as a large diaphragm condenser NT-1 microphone in my own professional studio. Yes, Leonardo. In the past 30 days, Liberty Mutual has had 29,193 airings and earned an amazing airing rank of #2 with an impressive spend ranking of #7 as compared to all other advertisers. Liberty Mutual should know better than to demonstrate commercials using bad habits. Entertainment Television and Comedy Central, amongst others. I cannot believe they actually pay to create and run these commercials. Okay, I think it's a unanimous decision that Liberty Mutual has the MOST annoying and repulsive commercials on the TV these days. As for the direct mail you mentioned yup, shady. I would go out of my way not to get their insurance. I Change the channel immediately! many other insurance companiesnot just Liberty Mutualallow you to do. But maybe they listened to you cuz their latest commercial with the young guy standing by the water, going through so many takes for the ad is right up my alley. Brands dont benefit much from people knowing them if they are connected to commercials we hate. As the drunken buffoon who puts the lampshade on his head knows only too well, attention doesnt in and of itself win friends. Gimme a break! The "Nationwide is on your side" tune used by the insurance company . Message us on Facebook: Liberty Mutual. But to date, so far as I am aware, the company has avoided making public any sales attribution numbers, preferring instead to tout soft and mostly useless metrics such as brand recall (the number of people who associate the ads with Liberty Mutual). I really dislike Liberty Mutuals use of the Statue of Liberty as a cheap prop in the backgrounds of its TV commercials. The products and services described may not be available in all states or jurisdictions. If you've already filed a claim against one of our customers, you can track it using a Liberty Mutual online account. John Ales, whose acting career has spanned more than 30 years, is currently featured in advertisements for Liberty Mutual. Enjoy your Reeses cup! Theres just a different sense of humor and creativity. Over the course of its more than 150 years in operation, it has been offering insurance for residential and commercial properties, as well as automobiles, boats, and recreational vehicles. One of my former copy colleagues, commenting on the Chevy Real People post, shared with me an ad he does like the Check On the Baby spot from AT&T. Any inquiries regarding the subject matter set forth herein should be directed through licensed insurance professionals. I think TV ads are to our times what TB was to the 19th century. . All of the insurance commercials are low-brow stupid and annoying, but this is a different kind of animal. Ticker: USA. I also wonder if the boy in the commercials, wearing a yellow shirt (I refuse to add additional description) is not ashamed of what he is doing? We are also eager to work with multinational corporations. 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