09 September 2020. After Kempczinski's comments ignited a political firestorm, McDonald's pledged $3.5 million to 40 neighborhood organizations. Prior to becoming CEO, Chris served as President of McDonalds USA, leading the business operations of approximately 14,000 McDonalds restaurants throughout the United States. When Ray Kroc structured McDonalds as a franchise business, the founding idea was to have a franchisee who lives in the community and who is going to be way better at managing the restaurant than some corporate stiff, thousands of miles away. Any franchisee reading this is going to make sure they suggest a new item because they dont want to be calibrated. Her oversight includes strategies and cross-functional programs relating to food and planet impacts - climate action, nature-based solutions, nutrition, restaurant sustainability, packaging and circularity; and community and people impacts - human rights, corporate philanthropy, youth opportunity and volunteerism. I think Nike does a great job of engaging customers and using pop culture to keep their brand relevant. Heidi holds a bachelor's degree from Oberlin College in political science and East Asian studies and earned a master's degree in human resources and industrial relations from the University of Minnesota. As for digital, I think everybody, not just in our industry, recognizes that digital is transforming how consumers are interacting with brands, how theyre experiencing things. Its a great flavor improvement on our product. Thats why in China, you find things like bubble tea, which has little tapioca droplets in it. Theres a rich trove of best practices out there to learn from. In July 2015, he was appointed Chief Marketing Officer for the High Growth MarketsSegment, comprisingninemarkets across Asia and Europe. Amys remit also includes enterprise risk management and safety governance. Vice President, Chief Compliance Officer, Jenny McColloch If you would like information about this content we will be happy to work with you. The circumstances were unusual. It was a great reminder about the embedded cost of complexity in our P&L. She serves as Vice Chair on the board of Ronald McDonald House Charities of Chicagoland & Northwest Indiana and is an Executive Committee member. Early on, I wanted to put my fingerprints on what was already a very strong set of values and make clear that we are absolutely committed to them. Chris Kempczinski: Yes, a couple of things come to mind. He began his career in brand management at Procter & Gamble, and also held senior positions at PepsiCo, and most recently at Kraft Foods where he was EVP, Growth Initiatives and President, International. Second, what if youre a loyal customer? In his previous role, John wasManaging Director of McDonald'sSpainfor two years, delivering aperiod ofexceptional results. As one of the worlds leading brands, McDonalds makes a difference in the lives of people every day. (201517), Kraft Heinz From here, he moved to roles of increasing scope and responsibility, before assuming the role of Managing Director for the Belgium market in 2001, and Managing Director for the Netherlands in 2005. Everybody was willing to help you.What is something you learned early on that has carried with you into today? Senior Vice President, Chief Learning and Development Officer, Catherine Hoovel Under Morgans leadership, McDonalds was #2 on Ad Ages 2020 Marketers of the Year List. He has been with McDonalds Corporation since 2015 and is in his second year as president and CEO. What are your values? To lead, you have to be out there talking a lot and, in some cases, saying the same message over and over and over. Following three years at Saatchi & Saatchi, she joined PepsiCo and led marketing and innovation for Gatorade. We make a significant investment each year in marketing. Most recently, Ian served as President, International, overseeing International Operated Markets (IOM) all wholly-owned markets outside of the U.S. and International Developmental Licensed (IDL) markets the more than 80 markets in which McDonalds has licensed its franchising rights to strategic partners. CIO Fletcher Previn and his team compressed 10 years of strategy into 10 weeks of execution, reports Philip Delves Broughton. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. As Senior Executive Vice President of Strategic Initiatives, Kevin leads McDonalds Strategy team. Some people feel that McDonalds ought to take a stance on other issues as well, such as fighting obesity and raising the minimum wage. '&l='+l:'';j.async=true;j.src= Do you see your delivery model changing in the near future? Were putting ideas out there and getting consumer feedback all the timewere in constant iteration mode. So when events happen that strike at the heart of our core values, we want to speak out on those occasions as well. Reminding people: Here are the values that have defined McDonalds over the years and, based on those values, heres why were going to make these decisions. Chris is responsible for driving McDonald's growth strategy, Accelerating the Arches, and ensuring that the Company's values are . She is passionate about accelerating growth through marketing with creative, future-led, consumer and data-driven insights. He has been with McDonald's Corporation since 2015 and is in his second year as president and CEO. The CED discussion series, Leadership in Challenging Times, interviews business leaders about the unprecedented . Leadership McDonald's adjusts to its new leadership New CEO Chris Kempczinski and Chairman Enrique Hernandez held a town hall meeting with employees Wednesday while the new U.S. leader meets with franchisees. Yet by the fourth quarter of 2020, the companys global systemwide salesat $25.8 billionhad fully recovered to its 2019 fourth-quarter sales. In Australia, we provided consumer staples; people could go to their local McDonalds to get things like bread, milk, and butter. Born in 1968 in Cincinnati, Ohio McDonald's new CEO Chris Kempczinski is reaching out to employees for feedback about the company. Throughout his tenure, Gonda has built and strengthened leadership platforms for the McDonalds executive team. After a dramatic drop in sales in the early days of COVID-19, McDonalds in September reported its greatest same-store sales gain in nearly a decade in the US market. She first joined McDonalds as Chief Marketing Officer for our UK business and Northern Europe. During his tenure, the China and Hong Kong markets were converted to developmental licenses in the largest re-franchising transaction completed in McDonalds history. Chris Kempczinski was enjoying a quiet moment at his home in Chicago last autumn when he received a call from Chair of the Board of McDonalds Corporation, Rick Hernandez. So, for example, with Drive Thru, the classic frustration for the customer is: How long is it going to take? By using this website, you accept the use of cookies. He builds great teams. Were going to make decisions with the long-term in mind. Whether youre the CEO or youre working a fry station, if you fail to live up to the values, then you cant stay in the system.. Rather, this was a moment to double down on what we stand for and make it clear that it applies to all of us equally. I could never have anticipated how much those messages would resonate. Mr. Kempczinski had barely warmed his chair in the job when the pandemic struck, closing restaurants around the world seemingly overnight. Have events or experiences of the last year in any way altered or broadened your perspective on leadership?Definitely one of the things thats gained focus is the need for communication. She has also served as the US Global Womens Leadership Network Co-Vice Chair. In his first town hall as CEO, Chris was clear with his expectation that everyone personify the values of the company, recalls Kevin Ozan, CFO at McDonalds. Ian previously served as Vice President and Chief Financial Officer for Asia-Pacific, Middle East and Africa, and as the Regional Vice President of Europes East Division. What are some of your boldest predictions for McDonalds over the next ten years? We also put the onions actually on the grill as opposed to putting the onions on at the dressing table. Prior to PepsiCo, Jon spent the majority of his career at Disney/ABC, traveling the world as the Executive Producer on some of the most influential news programs, including World News Tonight and This Week, winning numerous Emmy Awards for groundbreaking coverage. I think weve done a pretty good job over the years of striking that balance. When you eat as much McDonalds as I do, you think in day parts. Now, we actually have to create some advantage there. I think everybody has recognized were going to a world thats going to be more contactless, thats going to have more dine-away as opposed to dine-in. Your investments in Drive Thru and digital in restaurants have proven to be fortuitous, even prescient, amid the pandemic. Of Mr. Kempczinski, Mr. Kelly says, At college, we nicknamed him The Colonel given the similarity between his leadership qualities and those of Dukes legendary basketball coach. In the younger Mr. Kempczinski, Mr. Kelly also saw the tremendous energy and resilience that might have predicted his traveling the globe not only as a rising leader in business but as a serial runner of marathons far and wide. We call them the three Ds: Drive Thru, delivery, digital. How do you think youve improved the companys marketing since you became CEO? Friday evening news briefing: Ukrainian flags raised in Kherson . The whole world was in crisis mode, but Chriss calm demeanor and thoughtful approach ensured that as a team we could implement the swiftest operational transformation in our history to protect restaurant. In following that example, Ive tried to not put a lot of corporate spin and polish on stuff, but to just speak in a pretty open, honest way about how I see things. Chris Kempczinski Chris Kempczinski is an Influencer. One thing weve learned during the pandemic is that if we simplify our business and focus on what were great atlike drive-thru and our core menu itemstheres a fantastic benefit for our customers. Some delivery orders are, as you said, initiated directly on the sites of our delivery partners. And I feel good about what weve done. As Chief Marketing Officer for the Global Nutrition portfolio, she oversaw brand positioning and innovation for Quaker, Tropicana, Gatorade and Naked. During his tenure as president of McDonald's U.S. footprint, Kempczinski oversaw the business operations of around 14,000 stores. About Chris Kempczinski is President-McDonald USA at McDonald's Corp. Quite simply, we commit to use our Scale for Good.All of this is underpinned by our core values, which are the bedrock of our company. While overseeing these 29 European markets and their more than 1,750 restaurants, Jo established a new structure and team for the European organization, resulting in consistently strong sales results. Im very proud of having put our values front and center. Off of that founding idea of serving communities, we know we can make a difference around jobs and opportunity. Please review the third-partys privacy policy, accessibility policy, and terms. He began his career in PR and marketing for Compaq Computer Corporation, first on the agency side and then in-house. . Michael Grothaus is a novelist and author. A US Army Veteran, he served as a Supply Sergeant with deployments to Afghanistan and Uzbekistan. Prior to McDonalds, Mark was a Principal and core member of the consumer practice at The Boston Consulting Group. Definitely one of the things thats gained focus is the need for communication. Much of it is done through third-party operators, like Uber Eats, DoorDash, Just Eat Takeaway, and Deliveroo, but in some marketslike parts of Asia, Australia, and Germanywere actually experimenting with hybrid models, including self-delivery. My view is that in this day and age, you have no choiceif you want to control the message, you will be an inauthentic brand and you wont have any resonance. Amy has eighteen years combined experience in compliance and safety, having previously launched compliance programs at the City of Chicago and DePaul University and served as the Chief Safety and Security Officer for the Chicago Transit Authority. What are your 2021 priorities for staying ahead and nimble?We call them the three Ds: Drive Thru, delivery, digital. You are leaving McDonalds to visit a site not hosted by McDonalds. Are there particular mentors or heroes whose words or examples have helped guide you this past year?Theres not one person. 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